Facebook advertising and Facebook pages for businesses have been a minefield of overwhelm.

In 2011 a simple post to your Facebook page could generate lots of engagement and even sales.  Pages where a consistent source of leads and sales for many business - for free.  Gradually, Facebook moved more to the paid advertising and businesses found that they were generating less and less engagement - or the real concern.  Less revenue.

For years, business owners have expressed 3 main frustrations:

1. "Organic posts don't work anymore because Facebook are trying to get us to spend money"
2. "We boost our posts and nothing happens, it's like flushing money down the toilet"
3. "Facebook adverts are so complicated and so expensive to get right"

If you knew the power, capabilities and almost money printing possibilities of Facebook's advertising platform, features and data then you'd prefer that, even compared to the 2011 'free for all' organic posts.

Let's address these 3 questions or myths

Myth 1: Facebook hiding your posts

Facebook don't necessarily hide business page posts from followers, rather, followers became bored of constant sales pitches, offers and most of the followers are not interested in the service - they were merely supporting friends by following the page. 

Myth 2: Facebook ads are wasting money

Most businesses will naturally opt for the boost post - until the realise how quickly they burn through their budget and lose money.  This rarely works for sales because so few pages are made up of a following that have any interest in the service and the 'boost' option doesn't have the amazing capabilities of the ads dashboard.  You can't harness all of that data held on Facebook users and repeatedly create ads that sell.

As complicated as it may seem, the ads manager is the best way to run adverts.

Facebook holds over 50,000 data points on each user.  Facebook knows everything from age, gender, employment, home town, where you've been, what you're interested in, your likelihood to spend money or book appointments and much (much) more.

Instead of boosting posts, taking an ad out in a local magazine or posting thousands of flyers we use the new way instead.  Then new way is to take advantage of the data collected by Facebook and use it to find the people who are interested in products like yours.

Myth 3: Facebook ads are too complicated

While Facebook ads may appear complicated, once you realise that the previous 2 myths are in fact, myths and realise the capabilities then the complication is replaced by opportunity.

Unlike traditional adverts, we can create multiple adverts to target users based on their buying potential.

We can even retarget users based on their actions.

• Did someone visit your sales page and not buy? We could send them an offer
• Did someone visit your website? We could send them a coupon.
• Does someone read your blog posts? We could send them an offer based on the content they read.
• Has someone purchased from you? We can send them offers for upgrades and repeat purchases.
• Does someone live within 3 miles of your business?
• Does someone who lives further away, often come within 3 miles of your business?

Facebook Advertising Packages

Request a call back and we will listen to your requirements. We can book a demo & show you LIVE how it all works.

Just tell me how much it costs!  Not to worry, pricing guidelines are below.