Just like on Tinder.  Personality goes a long way.   But appearance decides who gets the "right swipes".  64% on consumers won't do business with a company who's website lets them down. 

You get one chance to look established, trustworthy, and credible online. Our responsive Web Designs elevate your brand, engage your visitors and persuade them to take an action.

Potential customers are visiting your website for one thing - checking you out (and likely against your competition).  They want to know what you offer and find out how it works - in seconds.  They want to be able to contact you at the drop of a hat - without having to make an effort (ideally in one click).

Whether they came to your website through a web search or because they saw your name on a truck or flyer, your website needs to be an extraordinary display of your capabilities. Homeowners want to be inspired by work you’ve done, while they imagine the possibilities for their own yards. Investing in a professional landscaping website for your business is one of the most important investments for growth you can make.

Your 'sales machine' website can work 24/7 and start making an impact right away - even if it's just demonstrating higher trust than your competition.

How much is each customer worth?  What would your ROI be after converting more leads into customers? That being said, don't go overboard on the budget.  

Minimised potential in lost customers and massively reduces your advertising spend.  Just look how many £3 clicks from ads get wasted when the users bounce in 5 seconds.

Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.

The landscaping market is competitive, and no matter where you’re located, you’re guaranteed to have a competitor or two in your city. Expand your service area just a few miles away from your business and you could have dozens of other lawn care and landscaping companies to compete against.

Our proven SEO strategy for landscapers combines an attention grabbing web design with trust signals and optimizing content that speaks to homeowners and is relevant to search engines. Users will usually arrive to your website from a search for one of these services. Effective landscape SEO strategies give you visibility at the local level and increases its effectiveness with SEO-related citation platforms like Google My Business and even voice search.

Some parts of the SEO strategy can have an immediate effect but in general, the results are slow and steady - but long lasting

Customers trust high ranking businesses.  How many more customers can you attract through ranking higher in Google? 

How much do clicks cost in your paid advertising? 1,000 clicks at £3 each is a £3,000 saving, month after month.  

Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.

Whether your landscaping company is ranking organically on the first page of search results or not (the organic results are those that appear below the paid ads and the map pack), Paid Search is an excellent strategy to ensure your landscaping services have prominent placement at the very top of landscaping service search results. When combined with a well-designed landing page specific to a landscaping service or seasonal promotion, Paid Search can significantly increase the amount of leads you receive from new customers.

Simply generate as many visitors as the budget allows.  For example: If 1 in 50 of visitors become a customer - simply target the right audience and see the first result by the time those 50 visits come in.

Once a proven campaign is up and running, it's a case of targeting the most effective audiences.  That's why we utilise funnels- we're able to predictably buy more leads & customers.  Most small businesses don't now how.

In our case, we use AI and certain ads tactics that have been able to reduce the cost of leads, customers and clicks.  Clients have found that £600 ads budget generated the same leads volume as over £1,000.

Get instant visibility on Facebook with paid ad campaigns. If you have an established network of followers or a service or product that people are talking about, Facebook Ad campaigns, remarketing strategies, and boosted posts can put your message in front of the conversation.

Want to target homeowners on Facebook? Remarketing campaigns are how it’s done. When a visitor leaves your site and checks their Facebook page, a remarketing ad will encourage them to revisit your site. This is one of the least expensive channels to drive new leads to your website.

The moment we launch an advert we can reach your ideal customer.  How quickly will they purchase or become a lead or at least check out your services?

We follow them around the internet with strategic ads until they finally buy.

We're able to get in front of your ideal customer at a very low cost using our strategies and AI tools.  In many cases we've lowered the cost of clicks and leads by 3-5x the amount.  Imagine how much more effective your advertising budget would be.

Compared to the cost of advertising in newspapers, running ads with agencies or flyer dropping - we've been able to hit the entire local market for a fraction of the cost - in fact, we've utilised hacks to ramp up free exposure by exploiting loopholes.

Be top of mind when someone needs your service. Our Social Media Management keeps your company active on the sites where sharing experiences, recommending local businesses, and sharing information is welcomed.

Brand loyalty is important to lawn care and landscaping businesses who rely on word of mouth and repeat business for growing their business. Committing to a regular social media schedule can help you stay engaged with your customers and turn brand loyalists into brand promoters.

Because most people looking for lawn and landscape companies start their search by polling friends on social media, brand promoters are important to successful social media strategies. Additionally, Google is placing more prominence on social signals as an indicator of trust, so the more active your recommended landscape company is, the higher it may rank in search results.

Typically a more mid - long term impact as this is about reaching more people and building relationships in order to encourage a purchase decision.  Some fans choose to purchase immediately and we have strategies to speed up results.

This will help raising awareness and engaging more people.  Many of the posts are value based - providing humour, tips and information.  Some offer promotions and many users will visit your website.  SMM provides the setup - raise awareness, and then social advertising tracks them and generates the lead.

Social managers can be expensive when hiring in house - and have limited expertise.  Like SEO, the clicks are free! 1,000 hot clicks from social in one month for FREE.  Time & stress saved in not having to post on social yourself is enormous.  Combined with our ads tactics we can generate leads at a lower cost.